{"id":107,"date":"2016-10-27T14:46:28","date_gmt":"2016-10-27T14:46:28","guid":{"rendered":"https:\/\/www.promo-matters.com\/?p=107"},"modified":"2016-11-03T20:29:29","modified_gmt":"2016-11-03T20:29:29","slug":"4-tips-to-creating-an-unforgettable-slogan","status":"publish","type":"post","link":"https:\/\/www.promo-matters.com\/?p=107","title":{"rendered":"4 Tips to Creating an Unforgettable Slogan"},"content":{"rendered":"<p>Do you have a slogan for your company or top product lines yet? If not, it is probably not for lack of trying. There is not many things much harder than trying to create a slogan that captures the essence of your brand in just a few words. Think \u201c<em>You\u2019re in good hands with Allstate<\/em>\u201d or \u201c<em>Snickers really satisfies<\/em>.\u201d Those slogans, and others like them, are as memorable as the brands they represent. We\u2019ve put together four quick tips to help make slogan creation a little easier on you.<\/p>\n<ol>\n<li><strong>Keep it Short and Sweet<\/strong> \u2013 In your eagerness to tell your customers as much about your company or product as possible, don\u2019t get wordy. The most memorable and effective slogans are usually seven words or less.<\/li>\n<li><strong>Focus on Differences<\/strong> \u2013 What makes you different from your competition? Is your product faster, cheaper, safer, bigger? Differences are a good thing when it comes to marketing as it makes it easier for you to be memorable. \u00a0This is an ideal place to start from when creating a slogan.<\/li>\n<li><strong>\u00a0Stand Alone<\/strong> \u2013 A good slogan doesn\u2019t need explanation. We can all figure out what being in good hands with Allstate means, or how Snickers satisfies. If the slogan needs to be explained, it\u2019s not the right one.<\/li>\n<li><strong>Consider Your Market<\/strong> \u2013 Marketing to <span class=\"scayt-misspell-word\" data-scayt-word=\"millennials\" data-scayt-lang=\"en_US\">millennials<\/span> requires a slightly different touch than marketing to baby boomers. Focus on the pain points of your target market to get the best impact with your slogan once it is in use.<\/li>\n<\/ol>\n<p>Remember, the companies that have the most effective slogans likely didn\u2019t come up with them overnight. In fact, they most likely hired\u00a0 brand development experts to create the slogan\u2014so don\u2019t be afraid to take your time, or hire an outside company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you have a slogan for your company or top product lines yet? If not, it is probably not for lack of trying. There is not many things much harder than trying to create a slogan that captures the essence of your brand in just a few words. Think \u201cYou\u2019re in good hands with Allstate\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=\/wp\/v2\/posts\/107"}],"collection":[{"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=107"}],"version-history":[{"count":3,"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=\/wp\/v2\/posts\/107\/revisions"}],"predecessor-version":[{"id":114,"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=\/wp\/v2\/posts\/107\/revisions\/114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=\/wp\/v2\/media\/108"}],"wp:attachment":[{"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}