Before you create an online or offline marketing campaign, you need to\u00a0know who your buyers are. When you know who buys\u00a0your product or uses your service, you receive an excellent return on your marketing investment.<\/p>\n
One of the best ways to understand the\u00a0people who may become your customers is to create buyer personas. These fictional characters build a picture of your ideal customer group. Personas encompass demographics (such as age, geographic location, gender and income). They also\u00a0include information such as hobbies, career, reason\u00a0for purchase and product concerns.<\/p>\n
It is important to remember that your buyer persona will change over time, and that is okay. Begin with a broad, bold persona and perhaps narrow it down to a more specific buyer (or several buyers for that matter) later. \u00a0This gives you added flexibility<\/p>\n
Researching your buyer persona is the tricky part. If you already use social media, this is an excellent resource. Follow the profiles of your \u201cfan base\u201d on\u00a0the major social media sites and note the patterns you see. Additionally, reference any surveys or information you have gathered personally about your customers. This “real ” data is valuable and will make it easier to\u00a0help you build your buyer personas for future use..<\/p>\n
While the process of building these personas will take time, it is something that pays off in a big way. Don\u2019t overlook the many benefits personas can bring your business\u2014no matter what your preferred methods of advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"
Before you create an online or offline marketing campaign, you need to\u00a0know who your buyers are. When you know who buys\u00a0your product or uses your service, you receive an excellent return on your marketing investment. One of the best ways to understand the\u00a0people who may become your customers is to create buyer personas. These fictional […]<\/p>\n","protected":false},"author":1,"featured_media":13,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,5],"tags":[],"_links":{"self":[{"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=\/wp\/v2\/posts\/12"}],"collection":[{"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12"}],"version-history":[{"count":1,"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=\/wp\/v2\/posts\/12\/revisions"}],"predecessor-version":[{"id":14,"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=\/wp\/v2\/posts\/12\/revisions\/14"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=\/wp\/v2\/media\/13"}],"wp:attachment":[{"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.promo-matters.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}