How can you make sure that your customers will continue to choose your firm instead of the competition? It is not always simply a matter of competing on price. Sometimes winning the price war is impossible or perhaps you are the low price choice and you are still not feeling confident about your place in the minds’ of your customers. It may be time to do a little preemptive customer service—it is time to show your customers that you care. Here are four simple ways that you can do just that.
- Provide a One-on-One Contact – Give your best customers the best VIP perk possible—give them access to you or another member of your team who can solve their problems. This access could be in the form of an exclusive email address, phone number or social media account. Just make certain that the contact info you provide is up-to-date and that you are ready to respond.
- Provide Something Extra – Instead of just sending your product or completing the service, add something extra to the package. The extra something could be marketing materials to help promote your customers’ sales or a sample of a new product. It all comes down to providing value. This will be remembered because everyone likes getting something extra.
- Remember the Little Things Count – Sending a holiday card or a gift to commemorate an anniversary can go a long way to helping you stand out from the crowd. Taking just a little time to do this lets your customers realize that they are more than just a number—they matter to you.
- Get Social – Believe it or not, social media can be a great tool to show people that you care. Don’t let your accounts grow stagnant or become boring. Utilize these platforms to connect with your followers and customers and show them in a public way that they matter. If you have B2B customers, give them a shout out and help them build a following too. These social connections can create a win-win situation that benefits both your customers and yourself.
The most important thing is to simply remember that your customers want to feel special. Think about what makes you truly feel connected to another business and take advantage. You may be amazed by how easy it can be to forge connections that help customers stay loyal to you.