POP or Point of Purchase advertising is one of the key ways to capture immediate sales as well as build brand recognition in the competitive retail arena. However, the same old, same old standees and signs that are used may not be enough to help you stand out from the crowd. Perhaps it is time for something new in your POP advertising solutions—custom branded floor mats.
Colorful, eye-catching, durable, easy to clean and affordable, there are not many options for display needs that are more suitable for the job than a promotional mat. In fact, studies show that customers are 60% more likely to stop and engage with a product display if a floor mat is incorporated.
When you think about it, incorporating floor mats into your POP displays is a no-brainer. After all, you can add an entirely new dimension to a display without utilizing any more floor space. In the retail sector, this can be very important, as it is easier to convince a retail establishment to display your advertising when it does not make for a cluttered sales floor. As an added benefit to the establishment, these floor mats can help keep floors clean and safe.
So the next time you are considering retail promotion solutions, make sure you include floor mats in your presentation. It may be the out-of-the-box idea that lands you the project. In any case, it appears the next frontier of POP advertising is under your feet.