When you put together your marketing plan, it’s usually easy to think of ways to reach your customers directly. After all, that’s what most businesses do on a
Today, mobile phones, tablets, and other devices are incredibly common. That means that more and more business is done through mobile and the internet in general. While these
Look at your smartphone sometime and notice how many different apps you have for various companies. It seems like nearly every business wants you to download its app,
Social media isn’t going anywhere any time soon. And because it allows you to share news quickly and engage with customers in real-time, social media has significant marketing
Word-of-mouth marketing is a very effective marketing tactic. Research has shown that people trust recommendations from people they know (friends, family, colleagues, etc.) more than they do advertising
Before you create an online or offline marketing campaign, you need to know who your buyers are. When you know who buys your product or uses your service, you receive
As a business owner or marketing professional, you want to bring in new customers or develop leads—while spending less money, if possible. You can do this in numerous
